If the most "anniottantesca" between the information technology of 20 years ago the Commodore 64, and if one of the toys since the Rubik's cube is by popular acclaim the most representative, in schools and its fetishes, the word is only one: Invicta. A collection of backpacks of different patterns and colors created in 1906 by a British manufacturer of bags for the navy and now the military, in the 80's, a true object of worship for teenagers of a generation. With or without
dedications and inscriptions, bare of toys and trinkets or walled, fluorescent green and yellow or white reflective stripes of red light canvas, backpack Invicta was the incomparable companion of children and adolescents between the classroom, school trips in buses, waiting at concerts and on outings with friends.
Students of the new millennium have been permanently abandoned, but it is not unusual to see some sample dated for a walk in the foreign cities, distinctive signal of Italian (as well as fresh seasoning), on the shoulders of Today thirty to forty away from home.
dell'Invicta by manufacturer, however, has not disappeared: its headquarters in Caerano of San Marco, in the province of Treviso, and was absorbed by Diadora group that seems to have planned the 'opening of a museum dedicated to the legendary colored backpack and preparation of a new advertising campaign for an attempt to relaunch the brand.
addition to Invicta backpack, among other large school age must the children of the Drive In are:
- folders inspired toy lines and cartoons of the period, including the lucky ones He-man, Grendizer, Barbie and Poochie.
- the boxes with compartments, whose outfit was usually composed of a pencil, an eraser, some pen, a ruler and a small team, a pocketknife and a set of colored pencils for amounts ranging between 6 and 12 pieces.
- Carioca markers, memorable only for their performance for the hissing noise produced by rubbing the tip on paper, and colored pencils Giotto, so harmonious and soothing pastel colors in their store in the chromatic scale in bucolicissima package with the painter.
- the Biribiro, Multi-tip spar with as many as 10 different colors writing, each associated with a different scent.
- quadernini the mini size, including the famous "Jeans" (all too similar, in hindsight, to extra-large boxes of condoms).
- the color rules, simple plastic aid to introduce children to the magical world of numbers and arithmetic.
- Replay of the Paper Mate, erasable pen which became indelible ink after 24 hours, still one of the best selling pens in the world.
- rubber bicolor Pelikan, to erase ink (blue part) and pencil (red part) by any written surface.
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