An assistant pastry chef a bit-'listless, a chief producer of Pandora and the grudge panettone, an office with the company logo in big letters and innumerable sweets on which quibble : these are the essential ingredients of Bistefani spot, commercial in the 80's and early 1990 have earned a position of unquestioned primacy among the intermissions of the Christmas holiday period.
stars of the long series of "battibeccanti" complaints are the two most likeable actors Renzo Rinaldi, the hypothetical "Mr. Bistefani" perpetually Cast in the Savings and eager to make ends meet your company, and Stefano Gragnani, better known in the shoes of the baker Charles, presenter from time to time various new confectionery plant and funny and trusted adviser of the grumpy manager.
Characters greed entrepreneur strutting in his shriveled complete with glasses next to the accountant by thin pastry and submissive always ready to mock him behind two caricatures are funny and formidable that have embodied the leif motiv for commercials Bistefani about twenty years, decreeing the great success thanks to the traditional television jingle ("Santa Claus, as good as there ") and the historical closing sentence:
" But who am I, Santa? ", with a beard and hat of Santa Claus, popping out of nowhere, appearing to adorn Mr. Bistefani against his will.
Trivia:
- After collaborating with director Monicelli for the film "Il Marchese del Grillo" (in which she played the part of Bacchus) and an appearance in the film "My wife is a witch "along with Renato Pozzetto and Eleonora Giorgi, in 1982, a year before the launch of the spots Bistefani who see the protagonist, Renzo Rinaldi (picture) is involved in the filming of "monstrously prohibited Dreams" with Paolo Villaggio and directed by Alessandro Haber Blacks relatives. Between 89 and then come '92 - listen, listen - Tinto Brass signed two films: "Paprika", alongside Deborah Caprioglio, Stéphane Ferrara, and "Cosi fan tutte" with an anchor scosciatissima Claudia Koll. Born in Viareggio in 1941, Renzo Rinaldi passed away at the age of 63 years died in Rome on February 20 2004.
- Stefano Gragnani (picture) is still operating in the entertainment world, mainly as an interpreter of small film roles and television. Among the most important films that took part, we remember "bust, gassed completely melted," the 1982 film with Diego Abatantuono and Edwige Fenech, and in 2007, "Commissioner Manara" by D. Marengo and "The Borgias" by F. Sagan.
- Bistefani The company, an evolution of the original biscuit created in 1934 by Louis Bistefani become, twenty years later an industry of sweets among the most famous in Italy, in which two hundred employees are committed to stable 200 000 tons of packaged items and pastries for breakfast: from Krumiri to Baci di dama to the panettone Easter and doves.
- Five years after 'acquisition of New Forneria Bistefani the company, founded by former EMS' union of Motta and Alemagna in his body the marks Good day (the first bagel was born in Italy in the years 50), Ciocorì , Walkers and Yoyo, the 'business-driven family of Casale Monferrato Avenue, opens a new season at' sign of growth: today the turnover of 'enterprise Piedmont is 84 million euro but real growth prospects bode well in achieving € 200 million in five or six years. On the launch pad c 'is just a new set of products under the megabrand Good day, that has recently Bistefani detected. This is a strategic plan that provides for the 'extension' s steel trade, which has put together a search to some timeless logos such as Nutella and Coca Cola. Good day so the brand will be articulated in a new family of references: Good day sandwiches, stuffed with fruit or chocolate chips, the minifette, and even then the cookies.
- It 's currently in the pipeline is the production of a new advertising campaign, recovering the' hypothesis of a possible return of the famous advertisement from the study carried out in the eighties Armando Testa and much appreciated by the general public.
And while I suggest everyone not to get lost on the website of Bistefani, la pagina con l'elenco degli spot realizzati dalla ditta e visionabili in tempo reale ( link: http://www.bistefani.it/index2.html ) pur se con qualche kilo e anno in più per potermi sedere ad incastro, come facevo allora (Natale '83), fra le casette di cartoncino e i personaggi plastici e consumati del presepe della nonna, auguro a ciascuno di voi, amici anniottantari di questo blog fatto di colori, racconti e nostalgie, di trascorrere delle feste felici accanto a chi felici sa rendervi per davvero.
Ci risentiamo tutti nell’anno nuovo per tanti altri viaggi indietro nel tempo!
Un abbraccio immenso! Buon Natale! Luca
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